Swarovski crystals beads and pendants have a well-earned reputation for their luxurious good looks, making them a popular choice in jewelry making. Unfortunately, this popularity comes at a cost in the form of subpar, unlicensed, imitation products. To protect your business’ reputation with beautiful, premium, lasting jewelry, we’ve put together these tips to ensure you get the Swarovski crystal beads and pendants you’re paying for.

How to Make Sure You’re Purchasing True Swarovski Crystal

Real Swarovski crystal beads are crystal clear, machine-cut, absolutely identical, and produced to the highest quality standards. To avoid disappointment, look for these features of a true Swarovski crystal:

  1. Look for clarity.
    Like a diamond, Swarovski crystals should be brilliantly clear and bubble and blemish-free. The special proprietary formulation and manufacturing process the company uses are a secret, and cannot be duplicated by imitators. Bubbles immediately indicate a fake, as these stones would never pass Swarovski’s rigorous production demands and quality control procedures.
  2. Inspect surface luster.
    The surface of Swarovski crystals should be crystal clear, with no swirl marks, oily sheen, or blemishes. Imitators often have scratches, swirl marks, a cloudy or oily sheen, and other imperfections.
  3. Confirm a uniform cut.
    Swarovski crystal pendants and beads are machine cut. Each crystal should be identical and each crystal should share the same precise height, width, slope dimensions and color(s). The complicated and precise cuts of Swarovski crystals are a technological feat, with light refraction first calculated by computer, then simulated in 3-D, and later optimized and converted for precise cutting on complex and technologically advanced Swarovski machinery.
  4. Check the direction of facets.
    All facets and junctures on Swarovski crystals will point up, meeting at a single, precise point, similar to the facets on a diamond. The facets of imitators will not meet in a perfect point.
  5. Expect superior sparkle.
    The special glass formulation used in Swarovski crystals will outshine all beads of lesser quality. This can be easily confirmed with a side-by-side comparison to known Swarovski crystals.
  6. On arrival, inspect your crystals.
    Look for signature Swarovski packaging. Bulk purchases from a jewelry-making supplies wholesaler should arrive in clearly branded, sealed envelopes. The latest packaging includes a sparkling silver Swarovski hologram. When you open the envelope, make sure your crystals are not strung. Only Swarovski pearls are delivered this way.
  7. Buy from an authorized reseller.
    Crystal Findings is one of the world’s very few stores that merchandise from official Swarovski resellers with one of the largest varieties of beads, pendants, flat black stones, pearls, mini charms, in Swarovski brands. Carrying hundreds of colors, shapes, and sizes that are hard to find elsewhere, including vintage items. We have hundreds of items now at special prices, on sale & clearance.

Don’t fall for imitators. Safeguard the future of your jewelry and your brand reputation. Shop the wide variety of certified Swarovski crystals and beading supplies at Crystal Findings today.